ipsa

Scott Schablow
Friday, May 9, 2008 11:30am – 1pm
(Networking 11:30-noon; Program noon – 1pm)
McWane Science Center, Special Events Room
Free To Attend
RSVP Now

Please note the meeting date is on a Friday.

This month’s presentation will be presented by YOU! Join Web Strategist & Social Media Evangelist, Scott Schablow, as he demos some of the important tools in social networking today. Since social media is all about the conversation, Scott will encourage the audience to join in and share in this un-presentation.

Scott Schablow:
As a Web Strategist and Social Media Evangelist, Scott is passionate about leading clients through rapidly evolving new media space. His expertise in defining online strategy and leading the execution of online marketing efforts has created successes for clients such as AT&T, Bayer Advanced, Regions Bank, McKee Foods (Little Debbie and Sunbelt), Express Oil Change & Service Center and Alabama Tourism.

Ed Noles, Kinetic Communications
Friday, April 11, 2008 11:30am – 1pm
(Networking 11:30-noon; Program noon – 1pm)
McWane Science Center, Special Events Room
Free To Attend
RSVP Now

Web site optimization requires an ideal mix these days of traffic, analytics and testing. Not so coincidentally, Google offers a suite of tool to assist web developers in all three areas. From advertising via AdWords to site analysis through Google Analytics and testing with Web site Optimizer, sophisticated tools are now available to the masses at little to no cost.

Kinetic Communications’ Ed Noles will present a brief tour of each tool and offer practical advice for deploying each. You’ll walk away with a simple To-Do list guaranteed to generate some optimization wins and get you up and running on all three elements of the Google Tri-Force.